Exactly two years ago, we started to post links on #Mastodon via our account @heiseonline
https://mastodon.social/@heiseonline/109314036284496776
It took longer, than I expected, but here we are: it seems like this account now brings continuously more #traffic to heise.de than #X (#Twitter) in its entirety, although it only has ¼ of the follower number (and many of them don't seem to be active anymore).
I'll prepare some graphs after the weekend.
#SocialMedia
#TwitterExodus
#MastodonMigration
#TwitterMigration
#Fediverse
The week is over, here are some charts:
For two weeks in a row, #Mastodon brought more #traffic than #X / #Twitter to heise.de.
But I forgot, that's not just via @heiseonline, but also @heisec, @ct_Magazin, @heiseautos, @iX_Magazin etc. (but for Twitter its the same).
#Bluesky is way behind, #Threads even more. Only Twitter is clearly falling.
( 1/3)
#SocialMedia
#TwitterExodus
#TwitterMigration
#MastodonMigration
#Fediverse
If you add all the #TwitterAlternative s, they have been in the lead for a while now.
If you add @Flipboard and sum it up wit #Mastodon (because #Fediverse ), then #Facebook ist not far.
But, if you have a look on the numbers since the beginning of 2022, then it's clear, that this is mainly a story about the decline of #Twitter.
( 2/3)
#SocialMedia
#TwitterExodus
#ElonMusk
#Bluesky
#Threads
#MastodonMigration
The chart showing the #engagement with @heiseonline shows a slow decline in Boosts, Favs and Replies. Thanks @analytodon for the data!
Any idea, what I should look out for in the data we have?
( 3/3)
#SocialMedia
#TwitterExodus
#ElonMusk
#Fediverse
#Bluesky
#Threads
#MastodonMigration
Oh and did you know, that we also publish translations of our articles in english?
Find them here: @heiseonlineenglish
@mho @heiseonlineenglish do you have data on how many people leave heise upon seeing the cookie banner? the sentiment on them is pretty mixed in my sphere
@mho @heiseonlineenglish
That's really helpful for sharing with my international colleagues
Is there also any english-exclusive content?